The Single Best Strategy To Use For Comme Des Garcons

Comme des Garçons, Established by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into Just about the most influential trend homes on this planet. Its world-wide accomplishment was not built as a result of common internet marketing or mainstream tendencies, but by way of a Daring philosophy: problem the norm, break conventions, and Enable originality converse louder than acceptance. This unconventional method turned the inspiration for CDG’s globally enlargement.

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CDG obtained Intercontinental interest by presenting apparel that turned down traditional Tips of magnificence. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde principles captured the interest of global trend editors and potential buyers early in the 1980s.

This world-wide visibility strengthened the CDG Hoodie title and captivated faithful prospects from each corner of the entire world.

The 1995 "Snooze" assortment consisted of striped pajamas "bearing prints of identification figures and marks of military services boot prints".[thirty] Contemporaneous media protection juxtaposed visuals of the gathering with images taken at Auschwitz concentration camp, and the controversy obtained international coverage.

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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started off in Tokyo by Rei Kawakubo in 1969 and recognized as a firm in 1973. The brand name's name was inspired by Françoise Hardy's 1962 music "Tous les garçons et les filles", specially from the line "Comme les garçons et les filles de mon âge" ("such as the boys and girls my age").

The 2006 autumn/Wintertime assortment dealt with the concept of your persona,[fifteen] the other ways to existing a person's self to the earth. Fusing tailor-made menswear with feminine components which include corsets and flower printed gown fabrics, Persona was An additional selection that blended the feminine With all the masculine.

CDG built a strong distribution method by positioning its merchandise in leading luxurious stores like Dover Road Current market, SSENSE, Farfetch, Barneys, and Worldwide boutiques. This gave the manufacturer entry to elite prospects globally although preserving its inventive integrity.

In 2017, the business released a fresh fragrance, Concrete, and marked its start within the US that has a dinner curated because of the artist and chef, Laila Gohar.

Every retail outlet was developed as a creative House, improving CDG Hoodie's name for innovation and offering buyers an immersive retail working experience.

With all the increase of shopping online, CDG expanded its attain by giving collections as a result of official and partnered e-commerce platforms. Social networking and vogue communities served spread the brand’s identity, generating parts like the Perform Heart tees and Converse sneakers viral around the world.

The CDG x Converse Chuck Taylor turned one of the most recognized sneaker collaborations on earth, supporting CDG access world mainstream visibility though being true to its edgy creativity.

Comme des Garçons’ runway exhibits in Paris are legendary. Kawakubo’s theatrical presentations, often more like art installations than manner reveals gained all over the world media protection, reinforcing the model's status for groundbreaking creativeness.

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The corporation also makes a line of agendered fragrances, nearly all of that are unconventional in the world of perfume and aligned While using the variations of its garments.[six]